With more than three years of experience working with different real estate agents, we’ve observed that the effort they put into their day-to-day operations significantly differentiates them. Few agents leverage online marketing, making it challenging to compete with others. Over recent years, we have carefully studied and understood how one can stand out and attract more potential buyers as well as property owners.
Most agents in Namibia tend to use their personal social media profiles to advertise their business, overlooking the importance of building a strong brand. When they eventually want to promote and run ads, they are forced to switch to business accounts to access a wider range of benefits.
In real estate, your digital presence is as crucial as your physical presence. Master the art of online marketing to turn potential leads into lifelong clients
Dee Eagle Eye Marketing Agency
Being a real estate agent, before considering utilizing online marketing, it is important to make sure you have some essential tools set up:
- Trello: Trello helps you stay organized and up-to-date with your daily activities. It’s a great tool for setting clear goals and achieving your objectives.
- Google Calendar: This acts as your reminder for upcoming activities. It’s easy to use and available on your smartphone, helping you keep track of all your appointments and deadlines.
- Google Drive: In the digital age, having all your documents in one place is crucial. Google Drive helps you share important documents like contracts and agreements with a click of a button, ensuring easy access for interested parties.
- Canva: Canva is an excellent platform for creating beautiful and attractive infographics, Facebook posters, and other social media visuals. It helps you document everything creatively and professionally.
Once you have these free tools set up, it’s time to look at how you can use digital marketing to your advantage. Apart from having a website, it’s important to develop a social media posting calendar to help you stay organized and automate your posts.
Essential Skills for Real Estate Agents
Before moving into the digital space of marketing, there are a few skills you need to pick up that we offer at Dee Eagle Eye Marketing Agency:
Top-Notch Customer Support: It’s crucial to be highly professional and willing to provide information within the required time frame. Excellent customer service builds trust and ensures client satisfaction.
Selling Skills: Selling involves your ability to explain the product to the customer and, more importantly, ensuring you close the deal. This is a learnable skill, and we are happy to help you become an excellent salesperson.
Follow-Up Systems: Having a system that allows you to follow up on every customer without manual effort is essential. It’s advisable to have auto-responders set up on all your social media platforms and emails. Encourage clients to call you, as this will save you time. Whenever possible, have tools set up to help customers book appointments with you while you focus on servicing them and reaching out to potential house owners.
By setting up these tools and acquiring these skills, you’ll be well-prepared to utilize digital marketing to its fullest potential and stand out in the real estate market.
Digital Marketing Strategies
1. Building a Strong Online Presence
Website Development
A professional, user-friendly website is the cornerstone of any digital marketing strategy. Your website should showcase your listings, provide information about your services, and make it easy for potential clients to contact you. Ensure that your website is mobile-friendly, as many users will access it from their smartphones. At Dee Eagle Eye Marketing Agency, we offer website development starting from N$ 5000.00, with flexible payment plans and ongoing support. We also provide domain registration and email hosting services to ensure your online presence is seamless and professional.
Google My Business Listing
Having your business listed on Google My Business is essential. Ensure your listing includes a good contact number for quick calls and aim for at least a 5-star review rating. This increases your visibility in local searches and builds trust with potential clients. You can use tracking links to measure the effectiveness of clicks and engagements from your Google My Business profile. Google My Business
SEO (Search Engine Optimization)
Optimizing your website for search engines is crucial for attracting organic traffic. Focus on using relevant keywords that potential clients might search for, such as “homes for sale in [your city]” or “real estate agents near me.” High-quality content, fast loading times, and mobile optimization are key factors that can improve your search engine rankings. Additionally, local SEO strategies, such as creating a Google My Business profile, can help you attract clients in your area.
2. Content Marketing
Blogs, eBooks, Podcasts, Webinars, and Infographics
Creating interesting, free content is a great way to connect with potential clients. When buyers search online for advice or research, your content will pop up, providing users with helpful information and a no-pressure way to get to know you. Offering free, no-strings-attached content builds a foundation of trust. Studies show 47% of buyers view three to five pieces of content before engaging with a sales rep.
Consider exchanging free content for email addresses. Send email subscribers your free content, including useful insights about local housing market trends or upcoming open houses in their area. This strategy helps capture more leads and convert subscribers into clients.
3. Work with a Professional Photographer
Camera phones have come a long way, but they likely won’t produce the same results as a professional real estate photographer using high-end equipment. Bad photos can make buyers lose interest in even the best properties. Hiring a professional photographer with experience photographing homes ensures your listings look their best. A professional will know the right angles, lighting, and features to highlight to entice buyers.
4. Create a Brand for Yourself
Branding shows clients who you are, what your values are, and your expertise. A brand is how you market yourself to the world and makes it easy for others to recognize you. Creating a brand forces you to take the time to consider how you want to represent yourself and what experience you want your clients to have. Be sure to keep your brand consistent across all of your marketing materials—from your website and business cards to yard signs and giveaway items.
5. Build a Referral System
For most buyers, they find their real estate agent through a referral from a friend, relative, or coworker. In fact, 82% of all real estate transactions derive from referrals. Continue building relationships with clients even after helping them find their perfect home. Send a congratulatory gift basket after a client moves into their new home. Consider sending holiday cards or birthday cards to stay on their radar throughout the following year. When the time comes for a friend or family member to move, they’ll remember your name from the thank-you gifts and recommend you to others.
6. Virtual Tours
Along with high-quality photos, consider creating virtual tours of your listings. Virtual tours help buyers better visualize the home and picture themselves in it. Walking through a virtual tour makes it easier for a buyer to determine if they want to see the home in person or pass.
Local Business Directories
Listing your business on local online directories like WIKINAM Namibia and Namib Pages can help increase your visibility and attract more local clients. Ensure your listings are complete and up-to-date, including contact information and links to your website and social media profiles.
Conclusion
Digital marketing offers a wide range of strategies that can help real estate agents reach more potential clients, generate leads, and close more deals. By building a strong online presence, leveraging content marketing, engaging on social media, and using data analytics, you can enhance your marketing efforts and achieve better results.
Why us
We hope you found these digital marketing strategies helpful. If you have any questions or need assistance with your real estate marketing, feel free to reach out to us at Dee Eagle Eye Marketing Agency. We offer website development starting from N$ 5000.00, with flexible payment plans and ongoing support. Contact us today to get started on building a successful digital marketing strategy for your real estate business.
